Middle Raged is described as part comedy, part concert, and part cathartic group therapy. Written by Queenie van de Zandt and Tiffany Noack, it is built from hundreds of real-life stories shared by women across Australia. The show explicitly fights the societal stereotype that women "lose their value" as they age – instead framing midlife as a time to step into your own power, stop worrying about what others think, and celebrate womanhood together.

I have been part of this journey for approximately five years – from its inception in 2021 through to its debut Australian tour in 2026. As champion of this production and the creatives working on this, I helped this show find its public identity, attract investor and grant funding, and succeed on a significantly reduced budget. My responsibilities included:

• Grant Writing & Fundraising Support – Compiled and optimized grant funding presentations, pitch decks, and press kits that secured essential funding for the production.

• Donor & Investor Communications – Designed materials that clearly communicated the show's mission and impact to potential investors, donors, and funding bodies.

• Brand Identity & Strategic Positioning – Defined the official branding and design language that helped the show stand out in a competitive arts market.

• Community Engagement & Audience Growth – Managed social media strategy throughout the tour, growing online following by 1,403.5% and fostering a engaged community of supporters.

• Marketing & Promotional Content – Edited trailers and video promotional materials, as well as engagement driven image social media posts, that drove ticket sales and donor interest/acknowledgement.

• Stakeholder Reporting – Developed in-depth but accessible reports to communicate results and their implications to clients and stakeholders who may not have a technical background.

• Program Development – Created an interactive virtual program as a cost-effective, donor-friendly alternative to printed materials.